Apple TV+ Launches MLS Season Pass Ahead Of 2023 Season Kickoff
Today is the day that Major League Soccer and Apple launch their exclusive coverage of the league with MLS Season Pass and the beginning of a 10 year $2.5 billion partnership. Unlike other sports and streaming packages, all MLS games will be available on the Apple TV app in more than 100 countries and regions with zero blackout restrictions.
Even though the MLS season kicks off Saturday February 25, the app is already populated with a ton of content for each team, from player features, guides to club culture, documentaries, and archived matches. MLS Season Pass will feature every live MLS regular-season match, the entire Audi MLS Cup Playoffs, and Leagues Cup all in one place, with consistent match times and no blackouts — a first in live sports broadcasting.
At first glance the interface looks clean and easy to navigate. The New York Red Bulls have already posted profiles on last year’s team MVP Lewis Morgan as well as Dru Yearwood, a 2022 recap, and even the complete Red Wedding match were RBNY slaughtered NYCFC 7-1 in their own house.
Gameday coverage will be unlike anything we’ve seen before with pregame shows and a postgame wrap-up to close each night, as well asa five-hour live whip-around show, capturing all of the key moments from every match from the start of the first matches on the East Coast to the final whistle of the West Coast contests (7:30 p.m. ET-12:30 a.m. ET).
All matches will feature both English- and Spanish-language announcers, while matches involving Canadian teams will also offer commentary in French. Pregame shows and the postgame wrap-up will be available in English and Spanish. Fans in the US and Canada will also have the option to select their home team’s radio for broadcast audio on the Apple TV app where available.
The incredibly talented roster of announcers joining MLS Season Pass has a distinct RBNY flavor to it with long time MSG announcers Steve Cangialosi and Shep Messing on board, as well as former players Bradley Wright Phillips and Lloyd Sam in studio roles.
At the launch, some 40% of the live matches will be in front of the paywall, however fans can get everything by subscribing to MLS Season Pass on the Apple TV app for $14.99 per month during the season or $99 per season, and Apple TV+ subscribers can sign up at a special price of $12.99 per month or $79 per season. Season ticket holders will get a free a subscription as part of their STH package.