Elton John Partners with Sam’s Club, Walmart For Eyewear Line

Elton John is taking his long love affair with glasses to Sam's Club and Walmart with the launch of an exclusive eyewear line.

Per Walmart's press site, the Elton John Eyewear line will launch later this week at Walmart and beginning today (November 1) at Sam’s Club Vision Centers and on SamsClub.com. A portion of the sales from the collection will go to the Elton John AIDS Foundation.

There will be multiple collections that make up the Elton John Eyewear line, and they include the following:

-The Foundations Collection: Includes 60 frames in total. (36 frames that are unique to Sam’s Club and 24 frames that are unique to Walmart.) The frames will retail between $95-$100 and are available in prescription, non-prescription, sun and reader categories.

-The Capsule Collection: Available only at Sam's Club and will showcase Elton John’s musical journey. “The Formative Years” (Capsule I), represents Elton’s childhood and time as a student in music, so the eyewear reflects its most classic and conventional looks. “The Working Musician” (Capsule II) continues the story, showcasing the time when Elton John discovers Rock and Roll is his true calling. As such, the Capsule II offers next-generation styles. Currently, five Capsule Collections are planned.

-The Master Collection: Available only at Sam's Club and inspired by Sir Elton's own extensive eyewear collection. Each pair of glasses will have a retail price beginning at $350 and will represent some of John's most iconic looks. Sam's Club notes, "Each frame will be signed, numbered and sold in limited quantities."

Sir Elton said in a statement on his new eyewear collection, "Elton John Eyewear celebrates confidence, self-expression and authenticity. The line is designed to have something for everyone, so no matter who you are, you can always Look Yourself. It’s not just about glasses, it’s about changing the way people see themselves."