As we get closer and closer to Super Bowl Sunday, more and more ads will be previewed in the leadup to the Big Game. The latest preview comes from Budweiser, and they get more than a little help from Bob Dylan in their 60-second spot.
Dylan’s classic “Blowin’ In The Wind” provides the soundtrack for the beer giant’s introduction to their new renewable energy initiative. In the video’s description on YouTube, it states, “The time has come to take action and help build a better future for us all. That’s why wind has never felt better. Budweiser is now brewed with 100% renewable electricity from wind power.”
Add in an adorable Dalmatian and those iconic Clydesdales, and needless to say, this ad rushes past the goal line into even the blackest of hearts.
Erica Banas is rock/classic rock news blogger that loves the smell of old vinyl in the morning.